This Privacy Policy explains how ReRack’d collects, uses, stores, and shares Personal Data when you use the ReRack’d mobile application, website, and related services.
“Personal Data” means any information that identifies you or can reasonably be linked to you.
1. Who we are
ReRack’d is operated by Rerackd FZE, a company registered in the Sharjah Publishing City Free Zone, United Arab Emirates.
Contact email: [email protected]
Registered address: Sharjah Publishing City Free Zone, Sharjah, United Arab Emirates
For the purposes of applicable data protection laws, Rerackd FZE is the data controller.
2. Applicable data protection laws
We process Personal Data in accordance with applicable United Arab Emirates data protection laws, including the UAE Federal Personal Data Protection Law and its implementing regulations where applicable.
Where appropriate, we also align our data protection practices with recognised international standards and best practice frameworks, including principles reflected in the Abu Dhabi Global Market Data Protection Regulations 2021, without claiming regulatory status under ADGM.
3. Who this policy applies to
This Privacy Policy applies to anyone who accesses or uses ReRack’d, including buyers, sellers, visitors, and users who contact us.
4. Age requirements
ReRack’d is intended for users aged 16 and above.
- Users aged 16 to 17 may browse and purchase items on the platform.
- Selling items and receiving payouts requires parent or legal guardian involvement. Where selling features are used by a minor, guardian details may be requested as part of the process.
- We do not knowingly permit selling or payouts by minors without appropriate safeguards.
If you believe that a minor has used ReRack’d in a way that is not permitted, please contact us at [email protected].
5. How we collect Personal Data
We collect Personal Data in the following ways:
- When you create an account or update your profile
- When you buy or sell items
- When you communicate with other users or with our support team
- When you submit identity verification information
- When you use our app or website, including automatically collected usage data
- From trusted third parties such as payment processors and delivery partners, where necessary to provide the service
6. Personal Data we collect
Depending on how you use ReRack’d, we may collect the following categories of Personal Data.
Account and profile information
- Name, username, email address, phone number
- Profile photo and profile details you choose to provide
- Account preferences and settings
Identity verification and trust data
- Emirates ID or passport information where verification is required
- Verification status and related records
- Reports, complaints, and moderation records
Transaction and marketplace data
- Listings, item descriptions, images, prices, and condition details
- Order history, delivery details, and dispute records
- Seller payout information required by our payment provider
Delivery and logistics data
- Collection and delivery address
- Contact phone numbers for delivery
- Shipment tracking information
Communications
- Messages exchanged between buyers and sellers
- Support enquiries and correspondence
Device and usage data
- IP address, device type, operating system, app version
- Log data and analytics relating to how you use ReRack’d
7. How we use your Personal Data
We use Personal Data for the following purposes:
- To create and manage user accounts
- To enable buying, selling, payments, escrow, and delivery
- To verify identities and maintain platform trust and safety
- To review listings and activity through manual moderation
- To communicate with users about orders, updates, and support issues
- To improve, maintain, and develop ReRack’d
- To detect fraud, misuse, or violations of our terms
- To comply with legal obligations and respond to lawful requests
8. Lawful basis for processing
We process Personal Data only where we have a lawful basis, including:
- Performance of a contract when providing ReRack’d services
- Legitimate interests such as fraud prevention, security, and platform improvement
- Consent where required, such as optional communications
- Compliance with legal obligations under applicable law
9. Payments and escrow
Payments on ReRack’d are processed through third party payment providers. Funds may be held in an escrow style arrangement until delivery is confirmed.
ReRack’d does not store full payment card details. Payment information is handled directly by our payment providers in accordance with their own security standards.
10. Sharing Personal Data
We may share Personal Data with:
- Payment providers for transaction processing and payouts
- Courier and logistics partners such as Aramex to enable delivery
- Service providers who support our platform, including hosting and analytics providers
- Professional advisers such as legal or accounting advisers where necessary
- Authorities or regulators where required by law
We do not sell Personal Data.
11. International data transfers
Personal Data may be processed in the United Arab Emirates and in other countries where our service providers operate.
Where Personal Data is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place in line with applicable data protection requirements.
12. Data security
We use appropriate technical and organisational measures to protect Personal Data against unauthorised access, loss, misuse, or disclosure.
No system is completely secure. You use ReRack’d at your own risk.
13. Data retention
We retain Personal Data only for as long as necessary for the purposes described in this policy.
- Account data is retained until the account is deleted
- Messages are retained unless the account is deleted
- Transaction and financial records are retained for up to seven years
- Identity verification records are retained for up to twelve months after verification unless required for disputes or legal obligations
- Dispute and enforcement records are retained as long as necessary to resolve or defend claims
14. Analytics and cookies
We use Google Analytics to understand how users interact with our website and app. This helps us improve performance and user experience.
You can manage cookies through your browser settings where applicable.
15. Your rights
Subject to applicable law, you may have rights to:
- Access your Personal Data
- Correct inaccurate or incomplete data
- Request deletion of your data in certain circumstances
- Object to or restrict certain processing
- Withdraw consent where processing is based on consent
To exercise your rights, contact us at [email protected].
16. Third party links
ReRack’d may contain links to third party websites or services. We are not responsible for their privacy practices. Please review their policies before providing Personal Data.
17. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted with an updated date. Continued use of ReRack’d means you accept the updated policy.
18. Contact us
If you have questions, concerns, or requests relating to privacy, please contact:
Email: [email protected]
Address: Sharjah Publishing City Free Zone, Sharjah, United Arab Emirates
